Microsoft’s Beam game streaming service was just formally integrated into Windows 10 with the Creators Update last month, but the company is already rebranding the service. Beam launched in January 2016, and was acquired by Microsoft in August of that year.

A real clear reason wasn’t given for the name change, but Beam Mixer co-founder

Source: Hot Hardware – Microsoft Beam Game Streaming Service Rebranded To ‘Mixer’ And Adds Compelling New Features