Facebook founder Mark Zuckerberg kicked off his company’s annual “F8” conference on Tuesday with a stark mission statement: People don’t look at Facebook on their phones enough, and he has plans to change that.

The plan revolves around adding “augmented reality” (AR) features to Facebook’s smartphone apps using our existing cameras. Starting today, basic features will be added to the Facebook app in a “closed beta” that makes more content appear when pointing a phone’s camera at the real world.