In Riverdale, the lovely insanity that is the TV version of Archie, Betty Cooper (Lili Reinhart) and Jughead Jones (Cole Sprouse) are together. And, in this day and age, a relationship means a portmanteau couple name. Since no one can agree on just one for these two, Archie Comics just went ahead and filed a trademark…
Source: io9 – Archie Comics Is Trying to Trademark the Cute Couple Names for Betty and Jughead