Google just released Guetzli (guɛtsli), a new JPEG encoder for digital images and web graphics. Its latest open source algorithm produces JPEG images with file sizes that are 35% smaller than what is currently available elsewhere. Their goal is to help webmasters create web pages that load faster and consume less data.

According to Google,

Source: Hot Hardware – Google Announces Guetzli Open Source JPEG Encoder That Reduces Image Size By 35 Percent