As the Electronic Entertainment Expo (E3) gets set for its 21st annual show this week, game publishers are faced with the dilemma of how to integrate their bombastic, explosive, often gun-soaked entertainment marketing blitz with the sense of national tragedy emanating from the historic mass shooting at a gay night club in Orlando, Florida.

Speaking to Ars, the head of the organization running E3 says that participating companies are tweaking their convention plans somewhat out of respect for and sensitivity to those affected by Sunday morning’s tragic events.