Amazon turns Dash Buttons digital, puts one-click buying on its homepage

Enlarge (credit: Amazon)

Amazon’s Dash Buttons make buying stuff from the online retailer easier when you’re not in front of a computer. Now the company is taking that idea back to its digital storefront: Amazon has created digital versions of Dash Buttons that have started to appear on its homepage and in its app for Prime members. According to a report from Recode, Amazon will automatically create digital Dash Buttons for items that Prime members recently purchased or buy often from the site, making it easier to repurchase those items at a later date.

The report also states that Amazon can make these digital buttons for “tens of millions” of products, but the one caveat is that they must be available for Prime delivery. Items that cannot be shipped under Prime delivery apparently aren’t Dash Button-ready.

Amazon generates the buttons based on your purchases, but you can edit your digital Dash Buttons at any time. You can organize the order in which they appear on your homepage, and you can add new buttons by going to a specific item on Amazon and clicking the “Add to Your Dash Buttons” prompt, which appears near the “Add to List” button on the right-hand side of the page.

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Source: Ars Technica – Amazon turns Dash Buttons digital, puts one-click buying on its homepage