On Tuesday, Ford announced its 2018 Mustang, a refresh from the previous generation that debuted in 2015. Although Ford couldn’t share important details like fuel economy and price, the Mustang refresh seems like a thoughtful one. It has driver assist technology, a more aerodynamic design, and performance upgrades for both the 2.3L EcoBoost four-cylinder engine, as well as its 5.0L V8 engine on the GT.
Ars spoke to Corey Holter, Ford’s Marketing Manager for Car and Cross Vehicle Marketing, about the updates to the car. He emphasized that the EcoBoost has been successful in bringing new customers into Ford’s mix, especially millennials, people of color, and women.
Before we saw the car, a spokesperson for Ford told us that the redesign of the interior and exterior of the 2018 Mustang would attract new female buyers, which admittedly put us on our guard. As a tech publication, we’re all-too-familiar with the old “pink washing” gambit used so often by phone companies—that markets a product to women by slashing its specs and pandering to a perceived “female” aesthetic.
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Source: Ars Technica – The 2018 Mustang will have driver assist tech, 10-speed transmission option