Enlarge / Even as the rare tech company without one of these on the market, Facebook could be pioneering everyday AI for users. (credit: Nathan Mattise)

Facebook will one day have a conversational agent with human-like intelligence. Siri, Google Now, and Cortana all currently attempt to do this, but go off script and they fail. That’s just one reason why Mark Zuckerberg famously built his own AI for home use in 2016; the existing landscape didn’t quite meet his needs.

Of course, his company has started to build its AI platform, too—it’s called Project M. M will not have human-like intelligence, but it will have intelligence in narrow domains and will learn by observing humans. And M is just one of many research projects and production AI systems being engineered to make AI the next big Facebook platform.

On the road to this human-like intelligence, Facebook will use machine learning (ML), a branch of artificial intelligence (AI), to understand all the content users feed into the company’s infrastructure. Facebook wants to use AI to teach its platform to understand the meaning of posts, stories, comments, images, and videos. Then with ML, Facebook stores that information as metadata to improve ad targeting and increase the relevance of user newsfeed content. The metadata also acts as raw material for creating an advanced conversational agent.