Enlarge / “Apple TV” may be more than the name for a streaming box if its efforts come to fruition. (credit: Apple)

Apple is thinking about getting into the scripted TV business, according to a report from the Wall Street Journal. Ever-mysterious “people familiar with the matter” tell the Journal the shows would be offered to Apple Music subscribers and the company is talking to both “veteran producers” and “experienced marketing executives” to create and promote those shows. These shows could be released by the end of this year.

The report also says Apple is looking into making movies, but it describes those efforts as “more preliminary.”

Apple is already dabbling in some unscripted TV, including an app developer competition series called Planet of the Apps and a half-hour version of Carpool Karaoke. Another previously announced project, a scripted “dark semi-autobiographical drama featuring at least one orgy scene,” stars Dr. Dre, the rapper and producer whose name just happens to be attached to the Beats headphones Apple sells.