While investors seem to remain optimistic about the future of Apple, it’s no secret that sales of its iconic hardware products have flatlined or fallen over the past year. From a report: We’ll have to wait until January 31 to find out how the company performed over the critical holiday period. But for the moment, its most promising category of revenue has been “services,” which includes things like Apple Music, and has been on a big winning streak over the past several quarters. Now it appears Apple is getting ready to make an even bigger bet in that category. According to a story just published by the Wall Street Journal, the company “has been in talks with veteran producers in recent months about buying rights to scripted television programs. It also has approached experienced marketing executives at studios and networks to discuss hiring them to promote its content.” According to the story, the programming would be part of is Apple Music subscription ($6/month for an individual plan, $9 for a family plan.) The movie bit is deemed to be “more preliminary,” according to the Journal.

Read more of this story at Slashdot.

Source: Slashdot – Apple Planning To Make Original TV Shows and Movies as Hardware Sales Soften