LAS VEGAS—One of the reasons Fitbit trackers are so popular is that the companion app for Android and iOS is so easy to use. Its simple-yet-friendly software makes it almost too easy to see your daily and historical activity data, participate in challenges, and check in on friends’ activity. Fitbit is trying to make it better still: at CES 2017, the company announced some additions to its mobile app that make it more personalized, with tailored goals and an emphasis on social aspects.
Let’s start with the new Personal Goal feature, which has been a long time coming for the Fitbit app. While you can currently set a daily step goal, the update lets you set a Personal Goal which can be more broad: do you want to maintain your weight? Lose a lot of weight or just a couple pounds? Do you want to work out five days a week? Any of those goals and more are options now with Personal Goals, and the app will tailor its activity recommendations to help you meet that goal.
When I got a demo of the new app features, I was excited to see that the app also offers up suggestions for additional goals after you picked your main Personal Goal. So once you set your main goal to maintain your current weight, the app will ask you if you’re also interested in sleeping better, for example. While you may want to only focus on one goal at a time, this feature could be useful since it will make you think about what other health goals you may have that were not already at the forefront of your mind.
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Source: Ars Technica – New updates make the Fitbit app more of a social feed and inspiration tool