(credit: MCX)

Shortly after Apple Pay launched in 2014, people began noticing that drug store chain Rite-Aid was pulling support for Apple Pay and Android Pay (then Google Wallet) at its cash registers. Although it was done without any fanfare, the reason for the pivot was that Rite-Aid was a member of the Merchant Customer Exchange (MCX), a consortium of retailers that included Walmart, BestBuy, and CVS, among others. MCX wanted the retailers and their customers to use its own payments app called CurrentC.

Now two years later, CurrentC is shutting down. The company wrote on its website that all user accounts would be deactivated June 28.

CurrentC had actually been in development since 2011, conceived as a way to break big retailers from the shackles of having to pay credit card companies interchange fees every time customers charged their bill to a card. As it was originally conceived, customers would link their checking and debit accounts directly to the app. When a user got to the cash register, the cashier would scan a QR code from the customer’s phone provided by the CurrentC app to authorize the payment.