Microsoft clearly missed an opportunity here; just look at GE Lighting’s new LED table lamp (yes, that what it’s being called now). It looks just like the Cortana ring that you would find within Windows 10 or Windows 10 Mobile (or perhaps like one of those hipster Dyson fans).

But instead, the GE LED table lamp has Amazon Alexa Voice Service

Source: Hot Hardware – GE Introduces Stylish Circular LED Lamp With Integrated Amazon Alexa Voice Support