Why Did CNN Just Buy a Totally Useless App?

This morning, CNN announced that it had acquired Beme, YouTube vlogger Casey Neistat’s middling, authenticity-obsessed social media app. Neistat, co-founder Matt Hackett, and the app’s team will all join CNN’s ranks, where they’ll “launch a new media brand dedicated to timely and topical video content powered by…

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Source: Gizmodo – Why Did CNN Just Buy a Totally Useless App?