Facebook is looking to compete with LinkedIn by allowing business Pages to promote job listings. “The new Jobs features could give companies another reason to drive traffic to their Facebook Page beyond marketing their products in the News feed, while also allowing them to pay the social network to get their open position in front of more candidates,” reports TechCrunch. A Facebook spokesperson said, “Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.” TechCrunch adds: A new Facebook option in the status update composer allows Pages to formally share a job opening with related details like job title, salary, or if it’s full-time vs part-time. The special formatting could differentiate job postings from other content and attract eyeballs amongst the crowded News Feed. These job postings will also show up in a Jobs tab of the Page, creating a dedicated landing place where companies can send job seekers. Businesses would get the added benefit of potentially gaining new followers whether or not someone inquires about the open position, compared to a relatively static Careers page on company’s website. Job postings will include an “Apply Now” button that launches a standard job application flow, but pre-populated with information from a user’s public profile. That could help people quickly apply for multiple jobs without typing in redundant information. Submitted applications will be received by the Page as a Facebook Message. Businesses will also be able to pay to show their News Feed job postings to more people, directly competing with some of LinkedIn’s ad offerings. Facebook’s opportunity here combines its ubiquitous reach, personal data, and engagement.

Read more of this story at Slashdot.

Source: Slashdot – Facebook Threatens LinkedIn With Job Opening Features