Amazon is beta testing AI image generation tools for its advertisers, offering an easy way to create backgrounds or scenes around whatever product ad buyers are hoping to sell. From a report: The company says the new feature is “designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads’ performance.” This could prove to be a quick, convenient option for brands that would otherwise be stuck working with boring standalone images of a product against a white background. Amazon says putting products in a lifestyle scene can lead to 40 percent higher click-through rates.

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Source: Slashdot – Amazon Now Lets Advertisers Use Generative AI To Pretty Up Their Product Shots