Amazon, following other streaming platforms looking to further monetize their content, will run ads on its Prime Video service in key markets — a move that will help offset rising costs and provide a boost to an already robust advertising business. From a report: Ad-supported streaming will be the default on Prime Video in US, UK, Germany and Canada starting early next year, the company said in a statement on Friday. The company has long offered video streaming as part of a package that also includes speedy shipping, music and other perks. Amazon said Prime subsribers will continue to pay $139 annually in the US but will be able to pay an additional $2.99 a month to avoid ads. Pricing in other countries will be anounced later, the company said.

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Source: Slashdot – Amazon To Run Ads on Prime Video in Key Markets Starting in 2024