Imagine a world in which no competition existed for PC hardware components and what that would do to pricing for CPUs, system memory, storage, and graphics cards (among other parts). Yeah, that would royally suck. Fortunately competition does exist and because of this, street pricing on some GeForce RTX 4070 models have started to trend downward.

Source: Hot Hardware – GeForce RTX 4070 Custom-Cooled And Overclocked Cards Start Falling To 9