Facebook has ruled out the launch of a new car insurance policy from the UK company Admiral Insurance that would have analysed a customer’s posts on the social network to help set premiums.

Admiral has not responded to Ars’ request for comment, but The Guardian says of the original plans: “Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. For example, individuals who are identified as conscientious and well-organised will score well.”