Meta is shunning the news business, giving lower priority to current affairs and politics on its social media platforms while refusing to engage with efforts from governments to make the US tech giant pay more to media organizations.

Facebook’s parent company, after years of attempting to placate powerful publishers by funding nonprofit journalism projects and striking deals with groups like Rupert Murdoch’s News Corp, is toughening its stance toward the sector, according to people familiar with the company’s strategies.

Meta’s latest snub came this month when the company launched Threads, a text-based app to challenge its struggling rival Twitter. Threads drew in 100 million users within a record five days of launch, linking profiles to existing accounts on Meta’s popular photo-sharing app Instagram.