If you’re at San Diego Comic-Con and you want to maximize your “activation” situation—you can’t do better than “The Lodge: A Paramount+ Experience,” which combines multiple of the streamer’s projects in a pop-up packed with photo ops. There’s also a bar with themed cocktails.
Source: Gizmodo – San Diego Comic-Con’s Paramount+ ‘Ski Lodge’ Gives Star Trek and SpongeBob a Reason to Co-Exist