Twitter’s new chief executive, Linda Yaccarino, is preparing a series of measures to bring back advertisers who had abandoned the platform under Elon Musk’s ownership, including introducing a video ads service, wooing more celebrities and raising headcount.

The former NBCUniversal advertising head, who started as chief executive on June 5, is seeking to launch full-screen, sound-on video ads that would be shown to users scrolling through Twitter’s new short-video feed, according to three people familiar with the situation.

Yaccarino also plans to meet media partners, publishers and talent agencies in a bid to bring celebrities, political figures and other content creators to the platform.