UNIVERSAL STUDIOS, CA—On Friday evening Tesla officially announced an integrated solar roof and Powerwall product for individual use, which is most likely contingent on Tesla and SolarCity investors voting to approve Tesla’s offer to buy the company in a $2.6 billion all-stock deal on November 17.
The company set up an elaborate “neighborhood” display on the Universal Studios lot in Los Angeles, unveiling several model homes with Tesla Powerwalls mounted on the side and a variety of custom roofs with tiles disguising photovoltaic cells.
“You really need to make solar panels as appealing as electric cars have become,” Tesla CEO Elon Musk told a crowd of several hundred people as the sun set on the fake neighborhood. “The goal is to have a roof that’s less than the installed cost of a roof plus electricity.”
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Source: Ars Technica – Tesla’s solar roof and energy ambitions on display at Los Angeles event