Apple’s new TV app is its way of simplifying all your streaming content

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At today’s event, Apple unveiled its newest video streaming system: an app called TV. Similarly to what rumors stated, the new app is meant to help users find their most watched content across all the streaming services they may subscribe to by aggregating those shows and movies in one place. TV will also recommend new content to watch based on your history.

This is the biggest update to Apple’s TV ecosystem since last year, when the company revamped its TV interface and incorporated Siri into the Apple TV remote to enable searching via voice commands. TV takes those updates and builds upon them to create an interface where you can find content from all the streaming services you subscribe to from one place. Within TV, there are apps for services including HBO Now, Hulu, Showtime, and more (Netflix was noticeably absent from the TV UI in Apple’s presentation), and you can watch content from any of them by going into TV and selecting the one you want. If you want to watch a TV show or movie, TV will automatically play it from the app that has that content. Essentially, TV takes all of the content available to you across separate platforms and brings it together in one app, so you don’t have to go around searching in each service’s app for the videos you want.

Apple puts its own spin on the interface with different categories of content to watch. Up Next will show you new episodes of shows you watch frequently; What to Watch proposes show and movie suggestions based on what you’ve already watched; and the library view will show you only your iTunes purchases so you can filter video options that way as well. With Apple’s single sign-in feature, you’ll be automatically logged in to all the new streaming apps you download, and those apps will appear in TV across all your devices. The TV will be available on Apple TV of course, as well as iPad and iPhone.

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Source: Ars Technica – Apple’s new TV app is its way of simplifying all your streaming content