Enlarge / When will we finally get to test Apple’s AirPods outside of demo events? We’re not sure, but definitely not by the end of this month. (credit: Apple)

Apple’s new wireless, $180 AirPods have less than a week to meet their original shipping target of “late October,” and now the company has confirmed that such a launch is officially off the table.

A Wednesday statement, given to Ars Technica just one day ahead of the company’s latest Mac-related press event, confirmed Apple’s decision to delay the wireless headphones’ launch. In the statement, Apple tells Ars that the company “needs a little more time before AirPods are ready for our customers.”

“The early response to AirPods has been incredible,” the Apple statement reads. “We don’t believe in shipping a product before it’s ready.”