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Two California lawyers are being accused of filing “sham lawsuits” in a wide-ranging conspiracy to get Google and other search engines to de-index negative reviews about their clients. As the case (PDF) brought by a group called Consumer Opinion states:

The other conspirators engaged attorneys Mark W. Lapham (“Lapham”) and Owen T. Mascott (“Mascott”) to file sham lawsuits either by the subjects of the negative reviews or by corporations that had no interest in the allegedly defamatory statements, against a defendant who most certainly was not the party that published the allegedly defamatory statements, and the parties immediately stipulated to a judgment of injunctive relief, so the conspirators could provide the order to Google and other search engines, thus achieving the goal of deindexing all pages containing negative reviews.

Consumer Opinion runs pissedconsumer.com, and the group says these lawyers essentially manipulated California’s legal system by conducting a “rather brilliant but incredibly unethical” scheme to make negative reviews on the site essentially disappear from search results. The suit asks a federal judge to “discipline them for those misdeeds.”

The suit notes a complex web of reputation companies and fake or “stooge” defendants working together. According to the lawsuit, it works like this: the attorneys sue the “stooge” authors of negative reviews—allegedly defamatory reviews that are published on the pissedconsumer.com site. But these lawsuit defendants didn’t actually write the review, and the suits immediately settle. The judgements are then used to get Yahoo, Google, and Bing to erase negative reviews from search results. The suit alleges that a Florida attorney, the subject of some 59 negative reviews on pissedconsumer.com, was among the beneficiaries of the alleged scheme.