Enlarge / Brian Lam is the founder and CEO of Wirecutter, seen here in a photo from 2007. (credit: Romel Jacinto)

On Monday, in a deal reportedly worth “more than $30 million,” The New York Times purchased product reviews site The Wirecutter and its sister site The Sweethome.

Wirecutter was founded in 2012 as a modern-day answer to Consumer Reports with a focus on consumer electronics. Ars has syndicated numerous Wirecutter reviews, and a number of Ars alumni have gone on to write for the site, notably Casey Johnston and Jacqui Cheng, who now serves as its editor-in-chief.

Wirecutter’s business model primarily relies on making money through affiliates, getting a cut of any sales generation that comes as a result of their review.