Apple CEO believes consumers are not only willing to pay current high-end smartphone prices, but could be persuaded to pay even more. Tim Cook made the statement during a recent earnings call.

The price of high-end smartphones has slowly been creeping upward in the last few years, with the iPhone 14 Pro Max with 1TB of storage fetching

Source: Hot Hardware – Why The iPhone Isn’t Likely To Drop In Price Even As Apple Misses Shipment Targets