Eddy Cue, Senior Vice President of Internet Software and Service at Apple, isn’t happy with the current state of how people watch TV. He said we currently live with a “glorified VCR,” the interface of our current TV is the problem and we need to reinvent it. Cue pointed out a number of other issues he has with today’s TV:”It’s really hard to use [a cable box or satellite TV]. Setting something to record, if you didn’t watch something last night, if you didn’t set it to record, it’s hard to find, it may not be available. There may be some rights issues,” Cue said. “It’s great to be able to tell your device, ‘I wanna watch the Duke basketball game, I don’t care what channel it’s on.’ I just want to watch the Duke basketball game. Today you got to bring in the TV, go through the guide, find which sports programs or whatever — it’s just hard to do.”

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Source: Slashdot – Television Needs To Be Reinvented, Says Apple SVP