I’m almost sad to not be in Las Vegas for the annual Consumer Electronics Show, and for the second year running, that fear of missing out is due to a new augmented reality display for cars. Last year, it was a new in-plane holographic optical element display from Texas Instruments that projects an image onto the surface of the windshield, unlike a traditional head-up display, which throws a smaller image out into space ahead of the driver.

This year, it’s a new BMW concept car that previews some of the tech we’ll see in the company’s Neue Klasse EVs, which will feature full-windshield augmented reality when they go into production in 2025.

The concept is called the BMW i Vision Dee, with the “Dee” standing for “digital emotional experience” rather than suggesting that BMW designers are fans of It’s Always Sunny in Philadelphia.