NVIDIA’s decision to cancel (or “unlaunch”) the GeForce RTX 4080 12GB card was apparently because it wasn’t “named right.” That’s fair enough, given the wide gulf in specifications between the extant RTX 4080 and the canceled card. However, the card’s $899 price was also a point of contention, and many people have been waiting impatiently

Source: Hot Hardware – NVIDIA GeForce RTX 4070 Ti Shows Up Early At Retail For A Familiar Price