Mercedes is the latest manufacturer to lock auto features behind a subscription fee, with an upcoming “Acceleration Increase” add-on that lets drivers pay to access motor performance their vehicle is already capable of. From a report: The $1,200 yearly subscription improves performance by boosting output from the motors by 20-24 percent, increasing torque, and shaving around 0.8 to 0.9 seconds off 0-60 mph acceleration when in Dynamic drive mode. The subscription doesn’t come with any physical hardware upgrades — instead, it simply unlocks the full capabilities of the vehicle, indicating that Mercedes intentionally limited performance to later sell as an optional extra. Acceleration Increase is only available for the Mercedes-EQ EQE and Mercedes-EQ EQS electric car models. As global sales for new cars have fallen in recent years, car manufacturers have pivoted toward selling software updates and features as subscriptions to generate a continuous revenue stream long after a car has been purchased.

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Source: Slashdot – Mercedes Locks Faster Acceleration Behind a ,200 Annual Paywall