MSI has issued an apology for jacking up the price of its GeForce RTX 4090 Suprim Liquid X graphics cards after reviews (including our own) reflecting the original MSRP were published. According to a statement released by MSI, the higher price on its own webstore boiled down to a miscommunication. MSI has since restored the original pricing,

Source: Hot Hardware – MSI Addresses GeForce RTX 4090 Suprim Liquid X Price Controversy And Tries To Make Good