Connected cars are cash cows; low margins may have killed the Apple Car

(credit: Aurich Lawson)

A pair of articles published on Monday by Bloomberg and Fast Company provide an interesting snapshot of the ongoing collision between the tech and automotive industries. In the former, Mark Gurman and Alex Webb provide a fuller exploration of Apple’s ongoing “Project Titan” than we’ve read to date. The “so secret we can’t talk about it” car R&D is believed to have been heavily scaled back—along with Apple’s vehicular ambitions.

The once thousand-strong team has now lost hundreds of members, particularly those working on a car OS, as well as chassis and suspension design, Bloomberg reports. Perhaps Apple’s scaled-back plans were inevitable; according to Bloomberg “Apple executives had imagined an electric car that could recognize its driver by fingerprint and autonomously navigate with the press of a button.”

Meanwhile, Rick Tetzili at Fast Company takes a look at General Motors under Mary Barra’s leadership. Like others in the car business, GM has realized its future is as much in technology as it is in building the vehicles themselves. It therefore has designs on the clever young brains that currently flock to Silicon Valley and so is doing its bit to make working at GM an appealing prospect.

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Source: Ars Technica – Connected cars are cash cows; low margins may have killed the Apple Car