Volvo execs talk self-driving aspirations over the V90 Cross Country reveal

Megan Geuss

VAIL, Colo.—It’s 8 am in mid-September, and the air in the Rocky Mountains is cold and crisp and still. A small group of journalists and car reviewers drives Volvo S90s and XC60s down 10 miles of dirt road to get to a lodge by the side of the picturesque Piney Lake, where the Swedish automaker will announce the company’s V90 Cross Country—the latest in Volvo’s Scalable Product Architecture (SPA) line of cars.

Mechanically, this new model is more-or-less an S90 tweaked to make it ideal (or so Volvo claims) for off-roading. (We should note the Volvo XC90 also handles off-roading, but that vehicle was curiously absent from the day’s events.) The Colorado-based event, like its sister event in Sweden, was tailored to show the invitees that Volvos aren’t just luxury vehicles—they’re built for “Swedish ruggedness” and suffer “battle scars” easily. (I assumed “battle scars” to mean scratches and dings, although maybe even an arrow to the wheel—I didn’t ask.)

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Source: Ars Technica – Volvo execs talk self-driving aspirations over the V90 Cross Country reveal