We have to give NVIDIA’s marketing team credit—they’re good at building hype. If you want evidence of that, look no further than the company’s current efforts, which have garnered thousands of social media impressions with nothing more to go on than the cryptic phrase “LOOK 🔮 BEYOND 🔮”.

That comes from the above NVIDIA GeForce tweet,

Source: Hot Hardware – NVIDIA Teases Next-Gen GeForce RTX 40 GPU Launch At GTC With Project Beyond Teaser