The premium car market has changed quite a bit in recent years. The luxobarge has been toppled from its throne, and there’s a new king in town: the big crossover SUV. People are actually buying them—most companies playing in this segment are reporting big year-on-year growth. These four-wheeled flagships get packed full of the latest and greatest technologies their makers have to offer, and if they succeed in the showroom, that shine (and that technology) trickles down to cheaper models. That makes Audi’s latest Q7 a very important vehicle for the German car maker.

And packed full of technology it is. There’s our favorite digital dashboard, the Virtual Cockpit, an HD affair that fills the binnacle with a Google map running at 60fps thanks to one of NVIDIA’s Tegra 3 processors. And there’s a suite of sensors and advanced driver assistance systems (ADAS) that are among the best on offer in 2016. But on top of being a tech-fest, the Q7 is also extremely practical; it seats seven and swallows luggage with nary a peep of automotive indigestion.