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Inside companies like AMD, Intel, and NVIDIA, hardware and software engineers often work far removed from the marketing teams that determine the final product names. You’ve got to have a name for what you’re working on while you’re working on it, though. That’s where all these wacky code names that we frequently report on originate.
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Source: Hot Hardware – AMD RDNA3 GPU Code Names Continue Fishy Theme With Sardines, Bonito And Bonefish