“We are looking at sensory immersion. The ideal scenario with virtual reality is to get it as near to real as possible for you to maximise that environment.

“From the autonomous driving point of view, it’s a big thing.”

Brian Waterfield is virtual reality and high-end visualisation technical lead at Jaguar Land Rover (JLR), and he is not talking about virtual reality’s potential in the near future; this is technology he is developing and working with right now.