Over the past few weeks, Google Messages users in India have been reporting more and more ads showing up through RCS messaging. 9to5Google reports: While many brands — even in the US and other countries — have used messaging apps and SMS texts to advertise new products to former customers, these ads going on in India are not necessarily the result of a user’s buying activity. Business messaging on RCS, as Google’s Jibe website points out, is supposed to be used for things such as sending copies of your travel tickets or sending links for buying additional products based on a past purchase based on a user’s request. […] That is very much not what is happening in India right now.
Brought to our attention by Ishan Argwal on Twitter, RCS ads in Google Messages appear to be coming from “Verified Business” accounts. Google first announced that functionality back in 2020, for the purposes of allowing customers to talk to businesses. Advertising was surely part of the functionality, but it’s clearly being abused in India. Android Police says these ads have been going out for almost a year now, citing examples of ads sent by Kotak Mahindra Bank, Bajaj Finserv, Buddy Loan, and PolicyBazaar. From what we can tell from user reports, it appears the frequency of these ads has been picking up over the past few months especially.
These ads are not harmless, either, with many of the examples we’ve seen being for personal loans, a category that tends to be full of predatory practices. One user reports that they were sent one of these ads on a phone that didn’t even have an active SIM card in it. Currently, it seems as though this practice is primarily happening in the Indian market, at least in this quantity. What can be done about these ads in Google Messages? The solutions are all not quite ideal, unfortunately. You can report these businesses and block them from sending future messages […]. Alternatively, you can turn off RCS features entirely within the Google Messages app.
Read more of this story at Slashdot.
Source: Slashdot – Google Messages RCS Is Being Abused For Ads In India