Regular Ars Technica readers probably have no use for a new Roku device—or, at least, not in 2016. If you haven’t already watched media-streaming apps on your television using a game console, an HTCP computer, or the TV’s pre-installed software, then chances are you’re using a first-, second-, or third-generation Roku already (or one of its rivals, including Chromecast, Amazon Fire TV, and Apple TV).

But the cord-cutting revolution continues apace, and Roku still has plenty of potential customers to lure away from cable-TV subscriptions and toward its streaming ecosystem. The company clearly doesn’t believe that a one-size-fits-all approach will attract enough fourth-gen customers, so it recently introduced a whopping six new models. The cheapest of those, the Roku Express, was the first to land at Ars Technica HQ.