{"id":1237520,"date":"2025-03-06T10:51:04","date_gmt":"2025-03-06T15:51:04","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1237520"},"modified":"2025-03-06T10:51:04","modified_gmt":"2025-03-06T15:51:04","slug":"animal-company-breaks-1-million-monthly-users-passes-gorilla-tag-as-quests-top-earner-this-week","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1237520","title":{"rendered":"\u2018Animal Company\u2019 Breaks 1 Million Monthly Users, Passes \u2018Gorilla Tag\u2019 as Quest\u2019s Top-earner This Week"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-640x360-1.jpg\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 10px; clear: both; max-width: 100%;\" srcset=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-640x360-1.jpg 640w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-125x70.jpg 125w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-320x180.jpg 320w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-768x432.jpg 768w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-747x420.jpg 747w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-681x383.jpg 681w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/p>\n<div style=\"margin: 5px 5% 10px 5%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2025\/03\/animal-company-logo-341x220-1.jpg\" width=\"341\" height=\"220\" title=\"Image courtesy Wooster Games, Spatial.io\" alt=\"\"><\/div>\n<div>\n<p><em>Animal Company,\u00a0<\/em>the free-to-play early access game on Quest, nabbed the top spot for <a href=\"https:\/\/www.meta.com\/en-gb\/experiences\/section\/400089879848137\/\" target=\"_blank\" rel=\"noopener\">Quest\u2019s highest-earning game this week<\/a>, overtaking long-time viral hit <em>Gorilla Tag\u00a0<\/em>in the weekly charts. Now, developer Wooster Games tells <em>Road to VR\u00a0<\/em>it\u2019s not only already profitable, but <em>Animal Company<\/em> has surpassed one million monthly active users (MAU), cementing its status as VR\u2019s next big F2P game.<\/p>\n<p><span id=\"more-122361\"><\/span><\/p>\n<p>Launched in early access on Quest last July,\u00a0<em>Animal Company\u00a0<\/em>takes inspiration from <em>Gorilla Tag\u00a0<\/em>by\u00a0including its arm-powered locomotion mechanic and low-poly animal avatars, but it switches things up by essentially replicating the game loop of <em>Lethal Company<\/em>\u2014which is where the name comes from.<\/p>\n<p>Like <em>Lethal Company<\/em>, it\u2019s full of weird places to explore and loot to collect, which can be brought back to base for profit. Monsters and traps are everywhere though, with each creature presenting unique challenges, requiring teams to employ stealth, strategy, and cooperation to avoid or overcome them.<\/p>\n<p>\u201cWe took inspiration from viral multiplayer hits like <em>Gorilla Tag, Yeeps,<\/em> and <em>Among Us VR<\/em>, and during a hackathon, we prototyped VR experiences influenced by the trends we saw in games like <em>Lethal Company<\/em> and <em>Content Warning,\u201d\u00a0<\/em>Wooster Games tells <em>Road to VR<\/em>.<\/p>\n<p>And it appears to be resonating with Quest owners, as the game took the number one spot as Quest\u2019s top-earning title this week, passing Another Axiom\u2019s\u00a0<em>Gorilla Tag. <\/em>As VR\u2019s most successful game to day, <em>Gorilla Tag<\/em>\u00a0has been powerhouse ever since it launched on the main Quest store in late 2022, posting\u00a0<a href=\"https:\/\/www.roadtovr.com\/gorilla-tag-revenue-vr-success-another-axiom\/\" target=\"_blank\" rel=\"noopener\">over $100 million in gross revenue<\/a>\u00a0last summer.<\/p>\n<figure id=\"attachment_122387\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-122387\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company.jpg\" alt=\"\" width=\"1920\" height=\"600\" srcset=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company.jpg 1920w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company-125x39.jpg 125w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company-320x100.jpg 320w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company-768x240.jpg 768w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company-640x200.jpg 640w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company-1344x420.jpg 1344w, https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2025\/03\/top-earning-animal-company-681x213.jpg 681w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\"><\/a><figcaption class=\"wp-caption-text\">Image captured by Road to VR<\/figcaption><\/figure>\n<p>Granted, Meta only calculates the chart on a week-by-week basis, so while\u00a0<em>Animal Company<\/em> clearly hasn\u2019t generated <em>more\u00a0<\/em>lifetime revenue\u00a0than <em>Gorilla Tag\u2014<\/em>that would be a tall order for any game\u2014it\u2019s a sign of things to come.<\/p>\n<p>Like many F2P games, <em>Animal Company\u2019s<\/em> revenue comes entirely from in-app purchases, which not only includes specific cosmetic items, but also the game\u2019s in-world currency, Company Coins, which can be used to buy a host of seasonal cosmetics.<\/p>\n<p>While the studio isn\u2019t sharing specific revenue numbers right now, Wooster says <em>Animal Company\u2019s <\/em>recent\u00a0success\u00a0has left the studio in \u201ca strong and healthy position,\u201d highlighting its recent updates\u2014Tech Tree, Mining, and the Planetarium\u2014which have all driven \u201csignificant growth in engagement and activity.\u201d<\/p>\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/xSnTEPnUSco?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Trailer | Animal Company on Meta Quest\"><\/iframe><\/p>\n<p>\u201cSince launching monetization in September, our revenue has grown consistently month-over-month, more than doubling since December,\u201d the studio tells <em>Road to VR<\/em>. \u201cThe real standout stat, though, is our player base\u2014<em>Animal Company<\/em> now has over 1 million MAU, a 4x increase since December.\u201d<\/p>\n<p>Wooster says the game\u2019s rapid success came down to a few key factors, including the holiday season bringing more players online, new Quest 3 owners, and a Winter update, which brought new content, such as a new map, items, and exclusive holiday cosmetics. And even coming off the holiday boost, things still seem to be humming over at <em>Animal Company.\u00a0<\/em>Wooster says that February, typically a quieter month, saw both a rise in usage and revenue.<\/p>\n<p>Those technical factors would help any game succeed, surely, although one of the biggest boons undoubtedly comes down to how <em>Animal Company<\/em> co-opts\u00a0<em>Gorilla Tag\u2019s\u00a0<\/em>movement mechanics\u2014something players already implicitly understand, albeit with a fresh and interesting gameplay loop that centers around social, community-driven gameplay.<\/p>\n<p>And like <em>Gorilla Tag\u2014<\/em>you really can\u2019t talk about Animal Company without mentioning <em>Gorilla Tag<\/em>\u2014social media influence has been a big part of the game\u2019s rise in popularity, with the studio citing TikTok and YouTube as \u201ca huge driver of <em>Animal Company\u2019s<\/em> reach.\u201d<\/p>\n<p>\u201cOn TikTok alone, the #AnimalCompany hashtags have racked up over 410 million views, with some videos hitting 24M+ views. The game was designed to create \u2018viral moments\u2019 that players naturally want to share, and its sandbox-style gameplay\u2014packed with unique items, weapons, and cosmetics\u2014gives creators endless ways to make engaging content.\u201d<\/p>\n<p>To boot, besides a series of small ad tests, which were under $1,000, Wooster says it\u2019s spent substantially nothing on paid marketing, focusing instead on strong relationships with creators, from up-and-coming talent to established names like <a href=\"https:\/\/www.youtube.com\/@jmancurly\" target=\"_blank\" rel=\"noopener\">Jmancurly<\/a>.<\/p>\n<p>\u201cWe\u2019ve found that a game offering content that translates into views is far more valuable to creators than direct sponsorships. Paid promotions often feel inauthentic and don\u2019t drive the same sustained engagement as organic success.\u201d<\/p>\n<p>So far, it\u2019s been less about paid adverts, and more about actively courting its community and the cadre of influencers creating <em>Animal Company<\/em> content. The studio recently released an invite-only program, called \u2018The Drip Department\u2019, which that gives members early access to updates, exclusive content, and more to help them grow their channels alongside the game.<\/p>\n<p>\u201cTo validate our ideas, we launched our own TikTok and YouTube channels to test whether we could generate viral moments ourselves. The response was immediate\u2014before launch, we gathered our first 100 community members through social media. A week after launch, that number hit 1,000. Six months later, we had over 100,000 members, and today, <em>Animal Company<\/em> has organically amassed nearly 500 million views.\u201d<\/p>\n<p>More importantly though, <em>Animal Company<\/em>\u00a0is doing all of this at the best possible time, it seems. Last month, Meta <a href=\"https:\/\/www.roadtovr.com\/meta-quest-free-to-play-userbase-change\/\" target=\"_blank\" rel=\"noopener\">confirmed a growing demographic shift<\/a>\u00a0amid last year\u2019s release of Quest 3S, which has not only seen a rise in F2P content on the Quest platform, but also revenue generated from in-app purchases.<\/p>\n<p>\u201cWith more players engaging in F2P experiences and in-game economies, <em>Animal Company\u2019s<\/em> growth aligns with this shift,\u201d the studio says. \u201cThe success of viral, player-driven games like ours shows that the Quest platform is entering a new era\u2014where social engagement and creator-driven content are just as crucial as traditional game marketing. We expect this trend to continue shaping the future of VR.\u201d<\/p>\n<p>Whether <em>Animal Company<\/em> will ever surpass <em>Gorilla Tag<\/em> in long-term popularity remains to be seen. What is clear, however, is that its explosive growth signals a new era for VR multiplayer games\u2014one where social-driven, F2P experiences dominate the landscape. With over a million active players and a fast-growing community, <em>Animal Company<\/em> has already proven it\u2019s more than a passing trend. The question now isn\u2019t if it will last, but just how far it can go.<\/p>\n<p style=\"text-align: center;\">\u2013 \u2013 \u2014 \u2013 \u2013<\/p>\n<p>Some more data for context:\u00a0<em>Gorilla Tag\u00a0<\/em>launched on Quest\u2019s main store in late 2022 after driving hype on SideQuest and the now-defunct App Lab for nearly a year. The game exploded in growth in late 2023 when the studio announced it had <a href=\"https:\/\/www.roadtovr.com\/gorilla-tag-revenue-26m-daily-active-users\/\" target=\"_blank\" rel=\"noopener\">topped 2.3 million MAU<\/a>, attracting over 700,000 users on Christmas Day that year.<\/p>\n<p>Last June, the <em>Gorilla Tag<\/em> team <a href=\"https:\/\/www.roadtovr.com\/gorilla-tag-revenue-vr-success-another-axiom\/\" target=\"_blank\" rel=\"noopener\">updated that figure<\/a>, saying the game had then topped 10 million lifetime users, one million daily active users (DAU), and three million MAU. At the time of this writing, <em>Animal Company<\/em> has garnered over 60,000 user reviews <a href=\"https:\/\/www.meta.com\/en-gb\/experiences\/animal-company\/7190422614401072\/\" target=\"_blank\" rel=\"noopener\">on the Horizon Store<\/a>, while <em>Gorilla Tag<\/em> sits above 140,000.<\/p>\n<\/div>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.roadtovr.com\/animal-company-1-million-users-beats-gorilla-tag\/\">\u2018Animal Company\u2019 Breaks 1 Million Monthly Users, Passes \u2018Gorilla Tag\u2019 as Quest\u2019s Top-earner This Week<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.roadtovr.com\/\">Road to VR<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Animal Company,\u00a0the free-to-play early access game on Quest, nabbed the top spot for Quest\u2019s highest-earning game this week, overtaking long-time viral hit Gorilla Tag\u00a0in the weekly charts. Now, developer Wooster Games tells Road to VR\u00a0it\u2019s not only already profitable, but &hellip; <a href=\"https:\/\/www.prime-wow.com\/?p=1237520\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[71,110,123],"tags":[],"class_list":["post-1237520","post","type-post","status-publish","format-standard","hentry","category-games","category-unfiltered-rss","category-vr"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1237520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1237520"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1237520\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1237520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1237520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1237520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}