{"id":1234552,"date":"2025-02-24T13:03:49","date_gmt":"2025-02-24T18:03:49","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1234552"},"modified":"2025-02-24T13:03:49","modified_gmt":"2025-02-24T18:03:49","slug":"the-acura-zdx-is-an-example-of-badge-engineering-for-the-software-age","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1234552","title":{"rendered":"The Acura ZDX is an example of badge engineering for the software age"},"content":{"rendered":"<div>\n<p>Acura is <a href=\"https:\/\/arstechnica.com\/cars\/2025\/02\/honda-cleans-greens-its-ohio-factories-to-add-evs-to-the-mix\/\">gearing<\/a> up to build its first entirely in-house battery-electric vehicles, but it has gotten a head start with the ZDX SUV. Built in collaboration with General Motors, the ZDX is a comfortable and competent luxury EV. More than that, it&#8217;s a shining example of what <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rebadging\">badge engineering<\/a> looks like in the digital age.<\/p>\n<p>Automakers have long collaborated with each other. Sometimes that means working together on a powertrain or vehicle platform for use in quite different products. Sometimes, it&#8217;s a little less involved\u2014the <a href=\"https:\/\/arstechnica.com\/cars\/2023\/03\/an-alfa-romeo-bar-the-badge-we-drive-the-2024-dodge-hornet-rt-plug-in\/\">Dodge Hornet<\/a> differs very little from the <a href=\"https:\/\/arstechnica.com\/cars\/2023\/11\/the-2024-alfa-romeo-tonale-is-a-confoundingly-charming-plug-in-hybrid\/\">Alfa Romeo Tonale<\/a>, for example.<\/p>\n<p>In the case of the Acura ZDX, the vehicle platform and the battery-electric powertrain are all thoroughly GM, what used to be called Ultium, until the American automaker <a href=\"https:\/\/arstechnica.com\/cars\/2024\/10\/general-motors-is-ditching-ultium-branding-for-its-ev-batteries\/\">retired that branding<\/a>. It is, in essence, Acura&#8217;s take on the <a href=\"https:\/\/arstechnica.com\/cars\/2024\/05\/the-2024-cadillac-lyriq-a-bug-free-ev-with-carplay-thats-still-a-bit-bland\/\">Cadillac Lyriq<\/a> and is similar, if not identical, in terms of power output and pricing.<\/p>\n<p><a href=\"https:\/\/arstechnica.com\/cars\/2025\/02\/software-can-make-a-difference-the-acura-zdx-type-s-review\/\">Read full article<\/a><\/p>\n<p><a href=\"https:\/\/arstechnica.com\/cars\/2025\/02\/software-can-make-a-difference-the-acura-zdx-type-s-review\/#comments\">Comments<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acura is gearing up to build its first entirely in-house battery-electric vehicles, but it has gotten a head start with the ZDX SUV. Built in collaboration with General Motors, the ZDX is a comfortable and competent luxury EV. More than &hellip; <a href=\"https:\/\/www.prime-wow.com\/?p=1234552\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,44,110],"tags":[],"class_list":["post-1234552","post","type-post","status-publish","format-standard","hentry","category-ars-technica","category-technology","category-unfiltered-rss"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1234552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1234552"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1234552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1234552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1234552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1234552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}