{"id":1214138,"date":"2023-12-21T16:44:59","date_gmt":"2023-12-21T21:44:59","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1214138"},"modified":"2023-12-21T16:44:59","modified_gmt":"2023-12-21T21:44:59","slug":"the-ftc-wants-to-strengthen-coppa-to-make-it-harder-for-companies-to-monetize-kids-data","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1214138","title":{"rendered":"The FTC wants to strengthen COPPA to make it harder for companies to monetize kids\u2019 data"},"content":{"rendered":"

The Federal Trade Commission (FTC)<\/a> is proposing changes to the Children\u2019s Online Privacy Protection Rule<\/a> (COPPA) to make it harder for tech companies to track and monetize children\u2019s data. Some of the proposed changes<\/a> include placing limits on how long companies can retain data they collect from minors and forcing parents to consent to, or opt out of, targeted marketing.<\/p>\n

COPPA has been around since April 2000 and currently requires some level of transparency from online services and websites. Before collecting data from minors, providers need to obtain \u201cverifiable parental consent.\u201d In 2013, the FTC tried to narrow the definition of what a provider is<\/a> to any digital service that weaves an advertising network into its platform and collects personal data \u2014 regardless of whether or not a website or online service is particularly directed toward children. At the time, they also expanded the scope of what constitutes \u2018personal information\u2019 to include geolocation and any photos or videos<\/a> that depict a child\u2019s image, among other things.<\/p>\n

<\/p>\n

In its new proposal, the FTC wants to expand the scope of personal information in COPPA again to include biometric data. The proposal will also scrutinize digital service providers for sending push notifications that encourage kids to keep using their service and attempt to close any loopholes for data collection to \u201csupport for internal operations.\u201d<\/p>\n

\n
\n

FTC proposes strengthening children\u2019s privacy rule to further limit companies\u2019 ability to monetize children\u2019s data: https:\/\/t.co\/A4cbbX0Sn2<\/a> \/1<\/p>\n

\u2014 FTC (@FTC) December 20, 2023<\/a><\/p><\/blockquote><\/div>\n

\u201cWhen we consider the harms of online behavioral advertising to children, we cannot forget one of the original reasons COPPA was envisioned and enacted: A desire to ensure that companies cannot build a commercial relationship with children that preys on their immaturity, honesty, and trust,\u201d FTC Commissioner Alvaro Bedoya said in a statement<\/a>.<\/p>\n

The FTC also wants to make it harder to monetize children\u2019s data generated in the classroom in an effort to enhance privacy safeguards for students. If passed, COPPA will allow schools to gain more control over whether or not to allow educational tech providers the option to collect or use students\u2019 personal information.<\/p>\n

Lina Khan, the chair of the FTC, took to X<\/a> to voice support for the proposal, writing: \u201cOur proposed changes to COPPA are much-needed, especially in an era where online tools have become essential for navigating daily life,\u201d adding that companies are deploying increasingly sophisticated ways to collect kids\u2019 data. The FTC will collect public comments on the proposal for 60 days before taking any further regulatory action.<\/p>\n

\n
\n

The public will have 60 days to submit a comment on the proposed changes to the COPPA Rule after the notice is published in the Federal Register \/3<\/p>\n

\u2014 FTC (@FTC) December 20, 2023<\/a><\/p><\/blockquote><\/div>\n

This article originally appeared on Engadget at https:\/\/www.engadget.com\/the-ftc-wants-to-strengthen-coppa-to-make-it-harder-for-companies-to-monetize-kids-data-214459097.html?src=rss
\n
\nSource: Engadget – The FTC wants to strengthen COPPA to make it harder for companies to monetize kids\u2019 data<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Federal Trade Commission (FTC) is proposing changes to the Children\u2019s Online Privacy Protection Rule (COPPA) to make it harder for tech companies to track and monetize children\u2019s data. Some of the proposed changes include placing limits on how long … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[99,110],"tags":[98],"class_list":["post-1214138","post","type-post","status-publish","format-standard","hentry","category-engadget","category-unfiltered-rss","tag-engadget"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1214138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1214138"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1214138\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1214138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1214138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1214138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}