{"id":1212211,"date":"2023-12-14T13:18:00","date_gmt":"2023-12-14T18:18:00","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1212211"},"modified":"2023-12-14T13:18:00","modified_gmt":"2023-12-14T18:18:00","slug":"spotify-is-testing-ai-generated-playlists","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1212211","title":{"rendered":"Spotify is testing AI-generated playlists"},"content":{"rendered":"

Spotify is testing an AI-powered feature that creates playlists from text prompts. TikTok user @robdad_ posted<\/a> a short clip of it, captioned, \u201cI just randomly discovered Spotify\u2019s ChatGPT?\u201d For the chosen guinea pigs, the feature is available as an option under Your Library after tapping the plus sign to create a new playlist. The news was reported by<\/a> TechCrunch<\/em>, which says it received confirmation from Spotify that it\u2019s testing AI playlists. It isn\u2019t yet clear if the music streamer plans to launch it publicly.<\/p>\n

\u201cTurn your ideas into playlists using Al,\u201d the feature\u2019s in-app description reads in the TikTok video (while noting it\u2019s only available in English). Above a chatbot field for custom inputs, it also suggests prompts. These include, \u201cGet focused at work with instrumental electronica,\u201d \u201cFill the silence with background cafe music,\u201d \u201cGet pumped up with fun, beat, and positive songs\u201d and \u201cExplore a niche genre like Witch House.\u201d<\/p>\n

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@robdad_ TikTok<\/div>\n<\/figure>\n

@robdad_ chose the last option. \u201cHere\u2019s your Witch House Exploration playlist,\u201d the bot responded. \u201cSwipe left to remove any songs you don\u2019t want as you continue refining your playlist.\u201d Due to video editing, it\u2019s impossible to tell from the TikTok clip how long Spotify\u2019s AI took to generate the tracks.<\/p>\n

The resulting (Grimes-heavy) playlist included \u201cBloom for Me\u201d by Pearly Drops, \u201cGoth\u201d by Sidewalks and Skeletons, \u201cPin\u201d by Grimes, \u201cAfter Dark\u201d by Mr.Kitty, \u201cSuffocation\u201d by Crystal Castles, \u201cCold Touch\u201d by Kito and GrimesAI and \u201cchain\u201d by Aziya and \u201cNothing Lasts Forever\u201d by Sevdaliza and Grimes. I\u2019ll leave it to the Witch House experts to determine if the AI did a good job.<\/p>\n

In a statement to TechCrunch<\/em>, Spotify was tight-lipped about whether the general public can expect to see AI playlists. \u201cWe routinely conduct a number of tests,\u201d a Spotify spokesperson wrote. \u201cSome of those tests end up paving the path for our broader experience and others serve only as an important learning. We don\u2019t have anything further to share at this time.\u201d<\/p>\n

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Spotify CEO Daniel Ek<\/figcaption>
Drew Angerer via Getty Images<\/div>\n<\/figure>\n

If Spotify eventually launches the feature, perhaps it could include it as a carrot to entice users to pay for a more expensive subscription tier. The company\u2019s premium hi-fi feature, announced nearly three years ago<\/a>, still hasn\u2019t materialized after rival Apple Music added lossless audio without charging extra<\/a>. Expanded audiobook access could be another perk to throw into a pricier plan<\/a>.<\/p>\n

Earlier this year, Spotify launched an AI DJ feature<\/a> (powered by OpenAI tech) that talks you through recommendations. It does so using an AI voice trained on the company\u2019s Head of Cultural Partnerships, Xavier \u201cX\u201d Jernigan.<\/p>\n

Like much of the tech industry, the music streamer appears eager to incorporate artificial intelligence into its products. In addition to the AI DJ, Spotify CEO and co-founder Daniel Ek said<\/a> in a July earnings call<\/a> that the company could use AI to \u201ccontextualize and personalize content.\u201d The Ringer<\/em> founder Bill Simmons noted<\/a> in May (first reported<\/a> by Semafor<\/em>) that Spotify was developing \u201ca way to use my voice for ads.\u201d The sports analysis podcaster added, \u201cYou have to obviously give the approval for the voice, but it opens up, from an advertising standpoint, all these different great possibilities for you.\u201d<\/p>\n

Earlier this month, Spotify conducted its third round of layoffs in 2023<\/a>. It\u2019s only the latest chapter of what\u2019s turned out to be a devastating year of job cuts in the tech industry<\/a>.<\/p>\n

This article originally appeared on Engadget at https:\/\/www.engadget.com\/spotify-is-testing-ai-generated-playlists-181800569.html?src=rss
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\nSource: Engadget – Spotify is testing AI-generated playlists<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify is testing an AI-powered feature that creates playlists from text prompts. TikTok user @robdad_ posted a short clip of it, captioned, \u201cI just randomly discovered Spotify\u2019s ChatGPT?\u201d For the chosen guinea pigs, the feature is available as an option … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[99,110],"tags":[98],"class_list":["post-1212211","post","type-post","status-publish","format-standard","hentry","category-engadget","category-unfiltered-rss","tag-engadget"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1212211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1212211"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1212211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1212211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1212211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1212211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}