{"id":1211505,"date":"2023-12-13T13:23:11","date_gmt":"2023-12-13T18:23:11","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1211505"},"modified":"2023-12-13T13:23:11","modified_gmt":"2023-12-13T18:23:11","slug":"elon-musks-x-ad-revenue-reportedly-fell-1-5b-this-year-amid-boycotts","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1211505","title":{"rendered":"Elon Musk\u2019s X ad revenue reportedly fell $1.5B this year amid boycotts"},"content":{"rendered":"
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\n \"Elon<\/p>\n

Enlarge<\/a> (credit: Leon Neal \/ Staff | Getty Images Europe<\/a>)<\/p>\n<\/figure>\n

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It’s hard to know exactly how dire the financial situation is at Elon Musk’s X (formerly Twitter). However, insider sources recently revealed to Bloomberg<\/a> that the social media platform expects to end 2023 with “roughly” $2.5 billion in advertising revenue.<\/p>\n

That’s “a significant slump from prior years,” sources said. It’s also about half a billion short of the $3 billion that X executives expected to make in ad sales in 2023, one source said.<\/p>\n

Last year, Twitter raked in more than $1 billion in ad revenue per quarter, sources said. But in each of the first three quarters of 2023, X only managed to generate “a little more than $600 million” in ad revenue. Now, the most recent advertiser fallout over antisemitic content on X\u2014estimated in November as triggering a sudden $75 million loss<\/a>\u2014is still casting a shadow on what could become an even more dismal fourth quarter.<\/p>\n<\/div>\n

Read 13 remaining paragraphs<\/a> | Comments<\/a><\/p>\n


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\nSource: Ars Technica – Elon Musk\u2019s X ad revenue reportedly fell .5B this year amid boycotts<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Enlarge (credit: Leon Neal \/ Staff | Getty Images Europe) It’s hard to know exactly how dire the financial situation is at Elon Musk’s X (formerly Twitter). However, insider sources recently revealed to Bloomberg that the social media platform expects … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1211506,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[27,110],"tags":[73],"class_list":["post-1211505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ars-technica","category-unfiltered-rss","tag-ars-technica"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1211505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1211505"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1211505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/media\/1211506"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1211505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1211505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1211505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}