{"id":1203880,"date":"2023-11-16T18:43:32","date_gmt":"2023-11-16T23:43:32","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1203880"},"modified":"2023-11-16T18:43:32","modified_gmt":"2023-11-16T23:43:32","slug":"ibm-suspends-advertising-on-x-after-its-ads-were-placed-next-to-pro-nazi-content","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1203880","title":{"rendered":"IBM suspends advertising on X after its ads were placed next to pro-Nazi content"},"content":{"rendered":"

IBM is pulling back from X after its ads were placed alongside pro-Nazi content on the platform. The company says it has suspended all ads from the network after nonprofit watchdog group Media Matters<\/ins><\/a> reported that it found ads for IBM and several other tech giants next to pro-Nazi memes and other posts promoting Hitler.<\/p>\n

\u201cIBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,\u201d the company said in a statement. Comcast, whose ads were also highlighted by Media Matters, told the Financial Times<\/ins><\/em><\/a>\u00a0<\/em>it was looking into the situation.<\/em><\/p>\n

<\/p>\n

An executive at X told Engadget that the posts identified by Media Matters will \u201cno longer be monetizable\u201d and will appear with \u201csensitive media\u201d labels<\/ins><\/a> that require users to click through a warning in order to view the content. They added that \u201cwhile we understand it’s not an ideal placement for any ad,\u201d the post had only racked up \u201cabout 8,000 impressions.\u201d<\/p>\n

It\u2019s not clear how many campaigns are affected by IBM\u2019s decision to suspend ads. But another high profile company pulling back from the platform, even temporarily, is another blow to the company\u2019s already battered<\/ins><\/a> advertising business.<\/p>\n

In a post<\/a> on X, CEO Linda Yaccarino said that \u201cdiscrimination by everyone should STOP across the board,\u201d though she didn\u2019t reference IBM or Media Matters\u2019 report directly. \u201cX has also been extremely clear about our efforts to combat antisemitism and discrimination,\u201d she wrote. \u201cThere’s no place for it anywhere in the world \u2014 it’s ugly and wrong.\u201d<\/p>\n

This article originally appeared on Engadget at https:\/\/www.engadget.com\/ibm-suspends-advertising-on-x-after-its-ads-were-placed-next-to-pro-nazi-content-234332820.html?src=rss
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\nSource: Engadget – IBM suspends advertising on X after its ads were placed next to pro-Nazi content<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

IBM is pulling back from X after its ads were placed alongside pro-Nazi content on the platform. The company says it has suspended all ads from the network after nonprofit watchdog group Media Matters reported that it found ads for … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,110],"tags":[98],"class_list":["post-1203880","post","type-post","status-publish","format-standard","hentry","category-engadget","category-unfiltered-rss","tag-engadget"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1203880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1203880"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1203880\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1203880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1203880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1203880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}