{"id":1203529,"date":"2023-11-16T07:00:28","date_gmt":"2023-11-16T12:00:28","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1203529"},"modified":"2023-11-16T07:00:28","modified_gmt":"2023-11-16T12:00:28","slug":"googles-ai-powered-search-tool-can-help-tackle-your-holiday-shopping","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1203529","title":{"rendered":"Google's AI-powered search tool can help tackle your holiday shopping"},"content":{"rendered":"

Google is scaling up Search Generative Experience (SGE)<\/a> for holiday shopping. The company announced Thursday that its AI-powered search bot can now spit out gift ideas, photorealistic images of product types and virtual try-ons of men\u2019s tops.<\/p>\n

Google SGE launched in May, offering AI-driven answers and suggestions to complement the search engine\u2019s standard web results. The company has since added<\/a> follow-up queries, better translations and interactive definitions in more complex subjects. The tool requires Chrome on desktop or the Google mobile app on smartphones.<\/p>\n

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The search giant says 20 percent of apparel searches are five words or longer, suggesting people often look for something particular when seeking info about fashion products. Now, Google SGE can generate \u201cphotorealistic images\u201d of the item you\u2019re picturing. You can then tweak the image with follow-up prompts before SGE uses the generated output as a foundation to search for actual products it thinks come the closest.<\/p>\n

\u201cLet\u2019s say you want a new winter coat \u2014 a colorful, patterned puffer jacket \u2014 and you haven\u2019t found quite what you\u2019re looking for,\u201d wrote Julie Black, Google\u2019s Director of Shopping Product, in an announcement blog post. \u201cWith generative AI in Search, just look for that style and tap the \u2018Generate images\u2019 button to see photorealistic, generated images that match your vision. From there, you can refine the images in real time \u2014 so if you\u2019d prefer a colorful metallic jacket instead of patterned, just enter that refinement in the text box. Then you\u2019ll see a new set of photorealistic images. Once you\u2019ve found one you like, just scroll down to see similar shoppable products.\u201d<\/p>\n

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Google also wants SGE to help you formulate the perfect gift. If you search for \u201cgreat gifts for home cooks\u201d on a compatible device \/ browser combo, it can produce ideas organized into subcategories like specialty tools, artisanal ingredients, culinary subscriptions and cooking classes. Google says you can refine the query to be ultra-specific, using examples like gifts for home cooks who love pasta or gift ideas for a seven-year-old who wants to be an inventor.<\/p>\n

Google SGE added<\/a> virtual clothing try-ons for women\u2019s tops in June, which the company says have led to \u201csignificantly more high-quality interactions from shoppers.\u201d Virtual try-ons for men\u2019s tops arrive today. If you search for women\u2019s or men\u2019s tops from a supported brand, you\u2019ll see 40 virtual models representing different shapes, sizes, heights and skin tones. You can choose one that looks the closest to you or the person you\u2019re shopping for to get an AI-powered view of how the product may look on them. Supported labels at launch include Abercrombie & Fitch, Banana Republic, JCrew and Under Armour.<\/p>\n

If you haven\u2019t already enrolled, you\u2019ll need to activate SGE for your account before trying it. Visit the Search Labs page<\/a> or activate SGE in the Google app by tapping the beaker icon on the upper left.<\/p>\n

This article originally appeared on Engadget at https:\/\/www.engadget.com\/googles-ai-powered-search-tool-can-help-tackle-your-holiday-shopping-120028149.html?src=rss
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\nSource: Engadget – Google’s AI-powered search tool can help tackle your holiday shopping<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Google is scaling up Search Generative Experience (SGE) for holiday shopping. The company announced Thursday that its AI-powered search bot can now spit out gift ideas, photorealistic images of product types and virtual try-ons of men\u2019s tops. Google SGE launched … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[99,110],"tags":[98],"class_list":["post-1203529","post","type-post","status-publish","format-standard","hentry","category-engadget","category-unfiltered-rss","tag-engadget"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1203529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1203529"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1203529\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1203529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1203529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1203529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}