{"id":1196738,"date":"2023-10-26T13:14:58","date_gmt":"2023-10-26T17:14:58","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1196738"},"modified":"2023-10-26T13:14:58","modified_gmt":"2023-10-26T17:14:58","slug":"ceo-of-rocket-maker-ula-makes-a-sales-pitch-for-the-whole-company","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1196738","title":{"rendered":"CEO of rocket-maker ULA makes a sales pitch\u2014for the whole company"},"content":{"rendered":"
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\n \"Tory<\/p>\n

Enlarge<\/a> \/<\/span> Tory Bruno, ULA’s chief executive, inside the company’s rocket factory in Decatur, Alabama. (credit: Cameron Carnes for The Washington Post via Getty Images<\/a>)<\/p>\n<\/figure>\n

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It sure sounds like United Launch Alliance is up for sale. Tory Bruno, the rocket builder’s CEO, said this week that anyone who purchased ULA would reap the rewards of the company’s “transformation” over the last few years, a course change primarily driven by geopolitics and the competitive threat of SpaceX.<\/p>\n

While Bruno did not disclose details of any negotiations about a potential sale of ULA, he told Bloomberg News<\/a> this week that the launch operator is primed for a buyer. Boeing and Lockheed Martin each have a 50 percent stake in the Colorado-based rocket company.<\/p>\n

\u201cIf I were buying a space business, I\u2019d go look at ULA,\u201d Bruno said. \u201cIt\u2019s already had all the hard work done through the transformation. You\u2019re not buying a Victorian with bad plumbing. It\u2019s all been done. You\u2019re coming in at the end of the remodel, so you can focus on your future.”<\/p>\n<\/div>\n

Read 15 remaining paragraphs<\/a> | Comments<\/a><\/p>\n


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\nSource: Ars Technica – CEO of rocket-maker ULA makes a sales pitch\u2014for the whole company<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Enlarge \/ Tory Bruno, ULA’s chief executive, inside the company’s rocket factory in Decatur, Alabama. (credit: Cameron Carnes for The Washington Post via Getty Images) It sure sounds like United Launch Alliance is up for sale. Tory Bruno, the rocket … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1196739,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,110],"tags":[73],"class_list":["post-1196738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ars-technica","category-unfiltered-rss","tag-ars-technica"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1196738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1196738"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1196738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/media\/1196739"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1196738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1196738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1196738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}