{"id":1195663,"date":"2023-10-24T09:51:28","date_gmt":"2023-10-24T13:51:28","guid":{"rendered":"https:\/\/www.prime-wow.com\/?p=1195663"},"modified":"2023-10-24T09:51:28","modified_gmt":"2023-10-24T13:51:28","slug":"apples-carbon-neutral-claims-are-facing-increased-scrutiny","status":"publish","type":"post","link":"https:\/\/www.prime-wow.com\/?p=1195663","title":{"rendered":"Apple\u2019s \u201ccarbon neutral\u201d claims are facing increased scrutiny"},"content":{"rendered":"<div id=\"rss-wrap\">\n<figure class=\"intro-image intro-left\">\n  <img decoding=\"async\" src=\"https:\/\/www.prime-wow.com\/wp-content\/uploads\/2023\/10\/watch-carbon-neutral-800x450-1.jpg\" alt=\"Apple watch with \" \/><\/p>\n<p class=\"caption\" style=\"font-size:0.8em\"><a href=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2023\/10\/watch-carbon-neutral.jpg\" class=\"enlarge-link\" data-height=\"787\" data-width=\"1400\">Enlarge<\/a> <span class=\"sep\">\/<\/span> Apple last month put its &#8220;environmentally friendly&#8221; credentials at the center of its biggest annual product launch. (credit: Tayfun Coskun\/Anadolu Agency via Getty Images)<\/p>\n<\/figure>\n<div><a name=\"page-1\" \/><\/div>\n<p>Apple faces scrutiny from European environmental and consumer groups over its claims that its latest devices are \u201ccarbon neutral,\u201d a term that Brussels proposes to ban in corporate marketing because it is \u201cmisleading.\u201d<\/p>\n<p>The iPhone maker last month put its \u201cenvironmentally friendly\u201d credentials at the center of its biggest annual product launch. It called some Apple Watch models its \u201cfirst-ever carbon neutral products,\u201d part of a drive to extend the classification across all its devices by the end of the decade.<\/p>\n<p>But the US tech giant\u2019s decision to rely on credits to cancel out the 7-12 kg of greenhouse gas emissions behind each new Watch prompted a sharp reaction from consumer groups in the wake of a long-trailed clampdown by the EU on \u201cgreenwashing.\u201d<\/p>\n<\/div>\n<p><a href=\"https:\/\/arstechnica.com\/?p=1978164#p3\">Read 24 remaining paragraphs<\/a> | <a href=\"https:\/\/arstechnica.com\/?p=1978164&amp;comments=1\">Comments<\/a><\/p>\n<p>&#013;<br \/>\n&#013;<br \/>\nSource: Ars Technica &#8211; <a href=\"https:\/\/arstechnica.com\/?p=1978164\" target=\"_blank\" rel=\"noopener\">Apple\u2019s \u201ccarbon neutral\u201d claims are facing increased scrutiny<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enlarge \/ Apple last month put its &#8220;environmentally friendly&#8221; credentials at the center of its biggest annual product launch. (credit: Tayfun Coskun\/Anadolu Agency via Getty Images) Apple faces scrutiny from European environmental and consumer groups over its claims that its &hellip; <a href=\"https:\/\/www.prime-wow.com\/?p=1195663\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1195664,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,110],"tags":[73],"class_list":["post-1195663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ars-technica","category-unfiltered-rss","tag-ars-technica"],"_links":{"self":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1195663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1195663"}],"version-history":[{"count":0,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/posts\/1195663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=\/wp\/v2\/media\/1195664"}],"wp:attachment":[{"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1195663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1195663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prime-wow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1195663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}